AI at reception: where to start and how to measure results
A practical trial of AI for guest replies: compare time, corrections and quality while keeping control before sending.
Read articleTHE FASTREPLY BLOG · IDEAS AND STRATEGIES
Guest relationships.
From a new perspective.
Ideas and insights on communication, offers and loyalty. For those who care about hospitality before and after the stay too.
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Ideas for your work.
Practical hospitality guides.
Choose where to start.
Why you cannot speak or write the same way on every channel
Adapt tone, length and content to email, WhatsApp and phone calls. A guide to clear guest messages and consistent information.
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How to present your offer to a guest: wording, design and personalisation (without overdoing it)
Organise the wording, images, prices and terms in your hotel quote. Examples and checks for a clear proposal, including on mobile.
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How to create an email marketing funnel for your hotel (without overwhelming guests)
Plan an email journey for your hotel: recipients, segmentation, content and automation. With checks to avoid overlapping messages.
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From contact forms to chatbots: what has changed on hotel websites
Compare forms, chatbots and AI for reception. Learn which details to collect and how to check the journey from a guest’s question to an answer.
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Automate without losing the human touch: communications before, during and after the stay
Organise messages before, during and after the stay. A guide to data, timing and checks for automation that keeps guests in mind.
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CRM and loyalty programmes: how to build a real hotel guest club without being a chain
How to design a sustainable guest club: the role of CRM, points, tiers, rewards and operating rules. With examples from FastReply Rewards.
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From an advanced address book to intelligent CRM: yesterday, today and tomorrow
From guest profiles to AI drafts: using data and automation in hotel CRM, distinguishing available features from future scenarios.
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Hotel CRM: why a property management system is no longer enough
Discover the differences between PMS and hotel CRM, and assess enquiries, offers, guest history and integrations through real reception workflows.
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